A Logo is not a Brand So, you've decided to start a business - hurrah! It's time to start working on your branding so you can get the word out there and get those exhilarating first few sales. We're guessing that you've already got a logo, or if not, you've definitely put some thought into what your logo will look like. But trust us when we say...
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How to make the most of your Contact Us web page When developing a new website, it’s fair to say that the humble ‘Contact Us’ page probably gets a little sidelined. Relegated to the subs bench, while its snazzy home, product and service page friends get all the creative action. After all, it doesn’t need a lot of time and effort, you just need some basic contact...
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Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
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Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong! A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...
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The 404 page, the crushing realisation that somewhere, somehow, you have got terribly lost. It’s irritating, confusing, but it can also be a whole lot of fun. GitHub While some sites offer visitors standard error messages, others combine personality and creativity to entertain their visitors, and potential customers, with a slightly more unique experience. Take a look at GitHub’s amusing 404 page, their Star Wars themed error message,...
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As a business owner, you know that the first thing that someone will see is your logo - the face of your company. We also know that first impressions last - you don't get a second chance! We cannot express enough the importance of branding, and a large part of this (but not all by far) is your logo. Here are just some of the benefits of having a...
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Would you scribble your name and number on a scrap piece of paper and hand it to a prospective client? Of course you wouldn't! So why would you settle for less than the best for your business by having a sub-standard Email Signature? Your email signature is no less important than a Business Card and is a direct reflection of your business and your professionalism, and...
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