Mood boards tell us who you are Whether you're a start-up or a well-established business, it's important that you have a strong brand identity. Not only does it help your customers recognise you, but it also lets them know your personality. Most business owners can already picture the personality of their business, and we're here to turn that vision into a reality. But how do we get it out of...
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Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
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This article goes out to anyone looking at logo design right now. We have noticed a lot of adverts in Facebook business groups for 'pre-made' logos where you just add your business name to the design. This is flagging up BIG warning signs to us that we wanted to share an important message with anyone starting up a business. Three reasons why...
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Why don't all well-designed websites convert? So...
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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on… Bring in the experts Just because you're...
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Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong! A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...
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Get the perfect new logo with our top tips When it comes to logo design, many business owners (or aspiring business owners) simply don’t put enough thought into it and hire a low-cost designer without thinking about the importance of brand identity and marketing strategy. After all, how important can a logo be? It just needs to look good doesn’t it? Wrong. It’s massively important! It actually...
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The 404 page, the crushing realisation that somewhere, somehow, you have got terribly lost. It’s irritating, confusing, but it can also be a whole lot of fun. GitHub While some sites offer visitors standard error messages, others combine personality and creativity to entertain their visitors, and potential customers, with a slightly more unique experience. Take a look at GitHub’s amusing 404 page, their Star Wars themed error message,...
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As a business owner, you know that the first thing that someone will see is your logo - the face of your company. We also know that first impressions last - you don't get a second chance! We cannot express enough the importance of branding, and a large part of this (but not all by far) is your logo. Here are just some of the benefits of having a...
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Would you scribble your name and number on a scrap piece of paper and hand it to a prospective client? Of course you wouldn't! So why would you settle for less than the best for your business by having a sub-standard Email Signature? Your email signature is no less important than a Business Card and is a direct reflection of your business and your professionalism, and...
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