Marketing Advice

Online marketing

What makes a great landing page?   It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...

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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on…   Bring in the experts   Just because you're...

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Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong!   A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...

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Where is my Google Business customer review link?   If you are reading this article, it is likely that you want to send your clients a link to review your business on Google. We all know how important Google reviews are and all of the yummy benefits that they can give us in reward for our hard work looking after customers. Some of the benefits include:   -Gaining customers trust -Boosting conversion...

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Web Maintenance Flyer

Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...

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decisions

Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...

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A Social Media Hub through your Website? Allow your creative content blog to turn your website into a social media hub!  Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...

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Grow your business with a FREE Marketing Strategy Session     We believe that an effective marketing strategy is the most crucial aspect of growing your business. Even the most unique product or service won't get far if no one knows about it! And without a targeted marketing plan, advertising your business can become very expensive for very little return.   There are a HUGE number of options out there...

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Business mobile app

Show you mean business with a business mobile app Did you know that around 37 million people in the UK own a smartphone, and a third of them reach for their phone within five minutes of waking up? With such a huge audience, it's no wonder businesses are turning to business mobile apps to generate leads, build brand loyalty, and streamline their processes. But why should...

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What is SEO anyway? SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Or, in layman's terms, getting highly ranked by Google so you can be found easily by people looking for your products or services.   SEO for SMEs As an SME, you're in the process of building your business. You need a regular...

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National Puppy Day

On Social Media Content is King Finding new and exciting things to post on social media all year round can be a big challenge. If you are running a business and managing your social media accounts, it becomes even more difficult. They say that content is king because content is how you are able to engage with new audiences and share information about your brand. However,...

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Keep your business protected You’ve poured blood, sweat, and tears into it.  Spent hours and hours and hours looking at every detail to make it perfect.  You’ve paid experts to make it exactly how you want it to be.  It contains all that you hold dear. Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest. You are...

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refreshing drink

Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say?  We’re optimists!)!  Out with the old, in with the new – time to evaluate what your branding is saying about you.  Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers.  It’s always a challenge, but one not to...

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DP MArketing Communications Marketing Funnel image

Marketing what? What is it? Nothing scary!  Don’t worry! Quite simply, a marketing funnel is the set of steps a visitor needs to go through before they can reach the conversion.  Your funnel is the journey a person takes from being part of your target audience, to become a paying a customer. A lovely example that you will be familiar with is Amazon; Visit Amazon.co.uk View a...

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Embrace the power of video We are assuming of course you already have one!  If not, either shoot one yourself or get in touch with us www.dpmarketingcommunications.com and we can help you with that - for as little as £25 for an intro video. Anyway, now you have your beautiful video, all about your lovely business, what do you do with it? Step 1 Set up your YouTube channel...

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Why every business needs marketing In today’s society, every business needs marketing.  Well, ok, you don’t but you can guarantee that your competitors will be adopting marketing techniques and planning their marketing objectives and strategies and if they are and you’re not…. Well, we’ll let you do the maths. But employing people is timely and costly and how do you even know that the person you’re employing...

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But we haven’t had Christmas yet!!  It’s still 2016!! Yes, yes, but if you want to be effective in 2017, the marketing planning needs to start now.  It’s already pretty late to start planning! Luckily for you DP Marketing Communications offer a FREE 2017 Marketing Strategy Session Here is our plucky little info guide to explain why you need to plan and what to do! Budget Have...

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Home Builders

FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire.   In this busy day and age, especially as  builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority.     The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...

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