In a surprising move, Google has recently announced the discontinuation of Google Websites, sending shockwaves through some of the online business community.Google Websites, a popular platform for creating simple and free websites, has been a go-to choice for many small business owners looking to establish their online presence.This unexpected decision by Google has left countless business owners wondering about the future of their websites and...
Read More
A good landing page should contain a few key components to help convert visitors into customers. We've pulled together a handy list of things to have in mind when thinking about your structure. What Problem are you Solving? Nobody will get involved if they don't think they need to. Your offering should solve a problem for your audience, and you should make this clear in your headline. How...
Read More
A Logo is not a Brand So, you've decided to start a business - hurrah! It's time to start working on your branding so you can get the word out there and get those exhilarating first few sales. We're guessing that you've already got a logo, or if not, you've definitely put some thought into what your logo will look like. But trust us when we say...
Read More
With 2020 firmly under our belts we have already weathered a large storm in business after last year's on-and-off, open-or-not-open way of working. To top it off, Brexit has had implications on some of us too. But what should you do to help your business when you can't trade? Heading into 2021 we are all hoping for the better days. But while many are battening down...
Read More
If you are looking to implement a solid marketing strategy in 2021, you may be considering hiring a dedicated marketing manager. After all, you’re a forward-thinking business owner who wants to reap the rewards that an intelligent marketing strategy provides. And we applaud you for that. But before you spend your time writing a job description, sifting through CVs and interviewing candidates, have you considered the benefits...
Read More
How to Choose CRM Software In case, you’re not clear on what a big deal CRM is start with this article before delving into CRM software: What is CRM? A Beginner’s Guide. In theory, you can do CRM with spreadsheets or even just bits of paper, but it would be very difficult. Unless you can count your customers on one hand or you have a one-step delivery...
Read More
Ok. This is a big topic, so strap in. CRM stands for Customer Relationship Management. As you might guess, that’s everything that goes into managing your business’s relationship with its customers. When people talk about CRM they usually mean: [qodef_list_ordered]The process or processes of CRM Some software that supports CRM A job role responsible for CRM[/qodef_list_ordered] People are usually talking about that last one. They will say a...
Read More
Cheltenham Balloon Fiesta “We can’t thank the DP Marketing Communications team enough for all their hard work and dedication. For a first event, we couldn’t have been happier with the response from the local community and we are looking forward to a bigger and better year building upon the work that has already been done.”David Bailey Our task The organisers of the event contacted us for help advertising...
Read More
The elephant in the room So, we all know that times are strange and things are uncertain. It seems COVID-19 has turned parts of the world upside down. Some business owners saw an opportunity for growth and grabbed it fast...
Read More
Get an online presence FAST! We always presumed that a viral infection on a global scale would involve hordes of zombies wandering the street. Maybe we watch too many movies. But while the current coronavirus pandemic may not have been caused by the extras of ‘Thriller’, it is sadly true to say that COVID-19 is going to have a dramatic impact on the lives of everyone in the...
Read More
2020 is just around the corner. For savvy business owners, that means one thing — it’s time to make a business growth and marketing plan. Despite the cool retro gaming imagery we have used in this post, it's NOT a game. After all, defining the success of your business for the next year is pretty important to you, right? Without a defined, realistic and consistent strategy, your...
Read More
If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
Read More
Working with a small marketing budget Creating some noise about your product or services, when you’re a small business with a tiny marketing budget, can seem like an impossible task. If it isn’t bad enough that you and your small team are already running around, juggling multiple tasks, it’s now becoming increasingly common for lead generating marketing activity to come with hefty price tags attached too. But don’t...
Read More
So many small businesses are using social media. But, without being a social media guru, how do you know which social media channel is giving you the best return on investment (ROI)?Would you know where to spend your money on social media if you were asked? Would you be able to make informed decisions? If the answer is no, then read on to find out...
Read More
Many of us have been there. Working valiantly and tirelessly as a solopreneur, a lone marketeer or as one of a (very) small marketing team. Slicing through thick ‘to do’ lists like melting butter. One minute you're a social media saviour. The next, a copying writing king. Then you're email enabler and monitoring monster. several times a day, and back again. With your specialisms including everything and...
Read More
Being a small business owner is tough. Chances are, you have an ever changing market and sky high workload. So juggling, plate spinning and different-hat-wearing skills are essential. Sometimes, you get so caught up in keeping all the plates spinning that you forget to realise, every now and then, we all need a little help. When the lightbulb moment does hit, most small businesses try to solve the...
Read More
Once upon a time, the modest About Us page could only be found in the footer of a website. Its only content, a simple copy and paste of a company’s mission and vision statements. An afterthought. An obligation. A distraction from design. But thank Google, those times have changed and the age of captivating content born. And with it, the simple About Us page transformed from a...
Read More
How to make the most of your Contact Us web page When developing a new website, it’s fair to say that the humble ‘Contact Us’ page probably gets a little sidelined. Relegated to the subs bench, while its snazzy home, product and service page friends get all the creative action. After all, it doesn’t need a lot of time and effort, you just need some basic contact...
Read More
So, you had a great idea and got all excited, using your years of experience to develop a totally awesome product. You launch it and sit back, waiting for the £££’s to come in, but much to your surprise...
Read More
The power of building your reputation through Facebook ads cannot be underestimated. Are you finding that you're spending money on Facebook ads that don't see a return? Perhaps your cost-per-click is equivalent to a nice glass of bubbly? If so, it's time to try another tactic - and it just so happens we have one for you to try! Increasing your profile and taking steps to build...
Read More
Mood boards tell us who you are Whether you're a start-up or a well-established business, it's important that you have a strong brand identity. Not only does it help your customers recognise you, but it also lets them know your personality. Most business owners can already picture the personality of their business, and we're here to turn that vision into a reality. But how do we get it out of...
Read More
Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
Read More How customer segmentation works We know that we seem to harp on about this all the time, but knowing what makes your customers tick really is key to successful marketing. However, with a diverse customer base with different desires and pain points, how can you speak to them all? This is where customer segmentation comes in.By splitting up your audience, you can create marketing campaigns that speak...
Read More
What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
Read More
Why don't all well-designed websites convert? So...
Read More
So, what exactly is pay per click? Pay per click, or PPC as we refer to it here, is a type of sponsored online advertising. With pay per click, you can promote your business in search engines or on high traffic websites. It is designed to increase traffic to your website, generate leads, and drive sales. Think about it...
Read More
What makes a great landing page? It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...
Read More
As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on… Bring in the experts Just because you're...
Read More
Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong! A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...
Read More
Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...
Read More
Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...
Read More
Marketing intelligence for your website vs cheap website developers So...
Read More
A Social Media Hub through your Website?Allow your creative content blog to turn your website into a social media hub! Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...
Read More
Grow your business with a FREE Marketing Strategy Session We believe that an effective marketing strategy is the most crucial aspect of growing your business. Even the most unique product or service won't get far if no one knows about it! And without a targeted marketing plan, advertising your business can become very expensive for very little return. There are a HUGE number of options out there...
Read More
Show you mean business with a business mobile app Did you know that around 37 million people in the UK own a smartphone, and a third of them reach for their phone within five minutes of waking up? With such a huge audience, it's no wonder businesses are turning to business mobile apps to generate leads, build brand loyalty, and streamline their processes. But why should...
Read More
What is SEO anyway? SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Or, in layman's terms, getting highly ranked by Google so you can be found easily by people looking for your products or services. SEO for SMEs As an SME, you're in the process of building your business. You need a regular...
Read More
On Social Media Content is King Finding new and exciting things to post on social media all year round can be a big challenge. If you are running a business and managing your social media accounts, it becomes even more difficult. They say that content is king because content is how you are able to engage with new audiences and share information about your brand. However,...
Read More
Keep your business protected You’ve poured blood, sweat, and tears into it. Spent hours and hours and hours looking at every detail to make it perfect. You’ve paid experts to make it exactly how you want it to be. It contains all that you hold dear.Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest.You are...
Read More
Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say? We’re optimists!)! Out with the old, in with the new – time to evaluate what your branding is saying about you. Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers. It’s always a challenge, but one not to...
Read More
Marketing what? What is it? Nothing scary! Don’t worry! Quite simply, a marketing funnel is the set of steps in a marketing process. Every business has them, although some are more complex than others. The more each step of the process is optimised for the customer and the business, the more your sales and customer referrals will increase.Your funnel is the journey a person takes from being...
Read More
Embrace the power of video We are assuming of course you already have one! If not, either shoot one yourself or get in touch with us www.dpmarketingcommunications.com and we can help you with that - for as little as £25 for an intro video.Anyway, now you have your beautiful video, all about your lovely business, what do you do with it? Step 1 Set up your YouTube channel...
Read More
Why every business needs marketing In today’s society, every business needs marketing. Well, ok, you don’t but you can guarantee that your competitors will be adopting marketing techniques and planning their marketing objectives and strategies and if they are and you’re not…. Well, we’ll let you do the maths.But employing people is timely and costly and how do you even know that the person you’re employing...
Read More
But we haven’t had Christmas yet!! It’s still 2016!! Yes, yes, but if you want to be effective in 2017, the marketing planning needs to start now. It’s already pretty late to start planning!Luckily for you DP Marketing Communications offer a FREE 2017 Marketing Strategy SessionHere is our plucky little info guide to explain why you need to plan and what to do!BudgetHave...
Read More
FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire. In this busy day and age, especially as builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority. The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...
Read More
As a business owner, you know that the first thing that someone will see is your logo - the face of your company. We also know that first impressions last - you don't get a second chance! We cannot express enough the importance of branding, and a large part of this (but not all by far) is your logo. Here are just some of the benefits of having a...
Read MoreHey, we and our partners use cookies to analyse our traffic and personalise ads and its content. It's not inherently evil, it's just how we keep this free. Click to consent and we'll save your settings (you can always change them later).