Free Marketing Strategy and Planning Sessions from DP Marketing Communications
Grow your business with a FREE Marketing Strategy Session
We believe that an effective marketing strategy is the most crucial aspect of growing your business. Even the most unique product or service won’t get far if no one knows about it! And without a targeted marketing plan, advertising your business can become very expensive for very little return.
There are a HUGE number of options out there for marketing your business, and they don’t all work for everyone. It takes a lot of research, testing and expert knowledge to get marketing right, and we understand small business owners don’t always have the required time or skills. Luckily for you, we do! Read on to find out how our free, no obligation marketing strategy and planning session can help you get your marketing activity on point…
Find your position in the market
Are your products the most luxurious? The best value for money? Or perhaps you provide something no one else does. Whatever your niche may be, it’s important that your brand identity and marketing activity reflect your comparative position.
All of our marketing strategy sessions begin with analysis of your business. We SWOT up by getting to know your strengths, weaknesses, opportunities and threats, along with your vision for the next 12 months. This information helps us determine your position in the market so your brand can give off the right signals and attract the perfect clients.
Review current marketing activity
Next up, we’ll look at what you’re already doing. What has brought clients to your business in the past? What has made them flee to your competitors? Once you’ve found a successful marketing tactic, it can be tempting to use it over and over again. But we believe the most effective marketing strategies use more than one approach to get maximum return on investment.
Our analysis of your marketing activity will highlight areas that aren’t sustainable, and suggest new campaigns to generate leads.
Segment your ideal audience
Let’s be blunt. If you don’t know your audience, you won’t sell to them. It’s important to understand the needs of your customers so that your marketing activity resonates with their deepest desires. Our free marketing strategy and planning session includes identifying your key audience and their ‘buyer personas’.
By segmenting your audience, we can create a differentiated strategy that doesn’t exclude any of your potential customers.
Create a 3-month plan
Once we know your position in the market, your key audience, and your current marketing activity, you’ll receive a marketing strategy tailored to your business. In addition to your overall strategy and recommended tactics, we’ll include a 3-month plan of marketing activity. Whether it’s a total brand refresh, a new website, or even just increasing your social media presence, we’ll make sure you know EXACTLY what needs to be done to grow your business through marketing intelligence.
Book an appointment with us today!
There really is nothing to lose. To book in your FREE marketing strategy and planning meeting, simply fill out the form below and we’ll be in touch!