25
Oct
As a business owner it is important that your website not only looks good, but it converts. In our industry, we work with a lot of small businesses and SMEs. So we see a LOT of websites...
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Author: Daniella
19
Mar
Boost Failing Facebook Ads! The Offer or Lead Magnet If your offer isn't right for the audience, no amount of persistance is going to make it work. You can't force people to be interested and quite often, it's not what business owners think that they want! The key is to understand the audience combined with the kind of offers that work on Facebook (remember, what works for...
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15
Dec
It's nearly here so here are our top 5 festive marketing hacks to get pulses racing and Christmas cash flowing! It's nearly time to hit the snooze button and take a well deserved Christmas break. Let's break out the fizz, enjoy delicious food and spend time with our nearest and dearest. We know business doesn't stop for the holidays and although the main office will be closed from the 21st...
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27
Sep
This article goes out to anyone looking at logo design right now. We have noticed a lot of adverts in Facebook business groups for 'pre-made' logos where you just add your business name to the design. This is flagging up BIG warning signs to us that we wanted to share an important message with anyone starting up a business. Three reasons why...
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18
May
Listen up guys because this is important. It is YOUR responsibility as a business owner to act now when it comes to GDPR. The good news is, we are here to help. Have you sorted out...
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30
Apr
11 Facts about SEO that small businesses should be aware of If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot! To most business owners it is seen as a confusing digital headache. Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood. Below...
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20
Dec
Marketing intelligence for your website vs cheap website developers So...
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17
Oct
A Social Media Hub through your Website? Allow your creative content blog to turn your website into a social media hub! Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...
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04
Sep
Grow your business with a FREE Marketing Strategy Session We believe that an effective marketing strategy is the most crucial aspect of growing your business. Even the most unique product or service won't get far if no one knows about it! And without a targeted marketing plan, advertising your business can become very expensive for very little return. There are a HUGE number of options out there...
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09
Aug
Show you mean business with a business mobile app Did you know that around 37 million people in the UK own a smartphone, and a third of them reach for their phone within five minutes of waking up? With such a huge audience, it's no wonder businesses are turning to business mobile apps to generate leads, build brand loyalty, and streamline their processes. But why should...
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01
Aug
What is SEO anyway? SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Or, in layman's terms, getting highly ranked by Google so you can be found easily by people looking for your products or services. SEO for SMEs As an SME, you're in the process of building your business. You need a regular...
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28
Jul
On Social Media Content is King Finding new and exciting things to post on social media all year round can be a big challenge. If you are running a business and managing your social media accounts, it becomes even more difficult. They say that content is king because content is how you are able to engage with new audiences and share information about your brand. However,...
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19
Jul
Keep your business protected You’ve poured blood, sweat, and tears into it. Spent hours and hours and hours looking at every detail to make it perfect. You’ve paid experts to make it exactly how you want it to be. It contains all that you hold dear. Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest. You are...
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19
Feb
Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say? We’re optimists!)! Out with the old, in with the new – time to evaluate what your branding is saying about you. Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers. It’s always a challenge, but one not to...
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01
Feb
We know, it’s been 2017 for a month now but we have been polishing out latest addition to the DP Marketing Communications family… Our brand spanking new, totally awesome, the bees knees DP Marketing Communications Brochure! Its full of lovely info – all about us, why you should use us (because we know what we’re doing and we want to make sure you get a full...
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01
Feb
Marketing what? What is it? Nothing scary! Don’t worry! Quite simply, a marketing funnel is the set of steps in a marketing process. Every business has them, although some are more complex than others. The more each step of the process is optimised for the customer and the business, the more your sales and customer referrals will increase. Your funnel is the journey a person takes from being...
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07
Jan
Embrace the power of video We are assuming of course you already have one! If not, either shoot one yourself or get in touch with us www.dpmarketingcommunications.com and we can help you with that - for as little as £25 for an intro video. Anyway, now you have your beautiful video, all about your lovely business, what do you do with it? Step 1 Set up your YouTube channel...
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29
Dec
Why every business needs marketing In today’s society, every business needs marketing. Well, ok, you don’t but you can guarantee that your competitors will be adopting marketing techniques and planning their marketing objectives and strategies and if they are and you’re not…. Well, we’ll let you do the maths. But employing people is timely and costly and how do you even know that the person you’re employing...
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24
Dec
We would like to wish everyone a very Merry Christmas and a Fantastic 2017. We are now closed until the 5th of January 2017 when we will be back with some cracking new campaigns, loads of fresh ideas and some excellent new marketing strategy and planning sessions. [video width="1920" height="1080" mp4="https://www.dpmarketingcommunications.com/wp-content/uploads/2016/12/Animation-1-18839605.mp4"][/video]...
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16
Dec
Why aren't my Health & Wellness articles getting read? It's safe to say that Wellness is a popular topics in this day and age. It seems like everyone has a wellness blog these days, doesn’t it? Well, there is a good reason why...
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15
Dec
But we haven’t had Christmas yet!! It’s still 2016!! Yes, yes, but if you want to be effective in 2017, the marketing planning needs to start now. It’s already pretty late to start planning! Luckily for you DP Marketing Communications offer a FREE 2017 Marketing Strategy Session Here is our plucky little info guide to explain why you need to plan and what to do! Budget Have...
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20
Mar
Have a great news story to promote your company but are unsure of how to get it out to the press? Don't worry, we can help with our press release services for small businesses. DP Marketing Communications offer a press release writing and distribution service for businesses that understand the power of the media and the benefits that it holds to improving awareness with your target audience. We have...
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18
Mar
1. Videos Increase People’s Understanding Of Your Product Or Service by 74% 2. YouTube Is The Number Two Search Engine In The World 3. A Third Of All Online Activity Is Spent Watching Video 4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month 5. Every Day 100 Million Internet Users Watch An Online Video 6. 50% Of Users Watch Business Related Videos On...
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18
Mar
With the internet constantly evolving, new and innovative methods of marketing and advertising are being called into question. There will always be new ways to reach a larger audience however one untapped resource that most businesses forget to include in their marketing strategy is video marketing. Video marketing is a powerful way to not only advertise products but also drive traffic to your website. Here is...
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