Technology

Stop having one-night stands with your clients!   Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off.   As far as you're concerned, it's love at first sight. But your date is distracted and fickle....

Read More
Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

Read More

Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong!   A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...

Read More

  Google is now getting a bit sticky about SSL certificates.  They are not a legal requirement (yet) but due to restrictions that Google is enforcing, not having one can have an effect on your SEO. Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.   An SSL (Secure Sockets Layer) certificate is a digital certificate. It essentially authenticates the identity of a website...

Read More

A Social Media Hub through your Website? Allow your creative content blog to turn your website into a social media hub!  Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...

Read More

This website uses cookies to give you the best experience. If you agree for us to use cookies on this device please click the 'Accept' button.