Once upon a time, the modest About Us page could only be found in the footer of a website. Its only content, a simple copy and paste of a company’s mission and vision statements. An afterthought. An obligation. A distraction from design. But thank Google, those times have changed and the age of captivating content born. And with it, the simple About Us page transformed from a...
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Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
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Where is my Google Business customer review link? If you are reading this article, it is likely that you want to send your clients a link to review your business on Google. We all know how important Google reviews are and all of the yummy benefits that they can give us in reward for our hard work looking after customers. Some of the benefits include: -Gaining customers trust -Boosting conversion...
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What is SEO anyway? SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Or, in layman's terms, getting highly ranked by Google so you can be found easily by people looking for your products or services. SEO for SMEs As an SME, you're in the process of building your business. You need a regular...
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On Social Media Content is King Finding new and exciting things to post on social media all year round can be a big challenge. If you are running a business and managing your social media accounts, it becomes even more difficult. They say that content is king because content is how you are able to engage with new audiences and share information about your brand. However,...
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