Digital Marketing

Customer Segmentation

  How customer segmentation works   We know that we seem to harp on about this all the time, but knowing what makes your customers tick really is key to successful marketing. However, with a diverse customer base with different desires and pain points, how can you speak to them all? This is where customer segmentation comes in. By splitting up your audience, you can create marketing campaigns that speak...

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Stop having one-night stands with your clients!   Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off.   As far as you're concerned, it's love at first sight. But your date is distracted and fickle....

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Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

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Online marketing

What makes a great landing page?   It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...

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11 Facts about SEO that small businesses should be aware of   If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot!  To most business owners it is seen as a confusing digital headache.   Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood.  Below...

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