Understanding if your website is converting well or not is a complicated business. Throwing your marketing budget at the home page can make it look pretty. Pouring over your content can gain great SEO rankings. And delivering preppy promotion can see your traffic increasing. But that doesn’t automatically mean your website conversion rate will be good. If you’ve invested lots in the above, and your conversion rate...
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A good landing page should contain a few key components to help convert visitors into customers. We've pulled together a handy list of things to have in mind when thinking about your structure. What Problem are you Solving? Nobody will get involved if they don't think they need to. Your offering should solve a problem for your audience, and you should make this clear in your headline. How...
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Apple’s tracking policy: what does it mean for platforms, advertisers and you? With iOS 14, Apple announced a key new privacy feature: the ability to opt-out of third-party tracking while using apps on their iOS devices, as well as Apple TV. This has huge implications for advertisers: if users opt-out on mass and can no longer be tracked. Here we ask ourselves how can data be...
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With 2020 firmly under our belts we have already weathered a large storm in business after last year's on-and-off, open-or-not-open way of working. To top it off, Brexit has had implications on some of us too. But what should you do to help your business when you can't trade? Heading into 2021 we are all hoping for the better days. But while many are battening down...
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If you are looking to implement a solid marketing strategy in 2021, you may be considering hiring a dedicated marketing manager. After all, you’re a forward-thinking business owner who wants to reap the rewards that an intelligent marketing strategy provides. And we applaud you for that. But before you spend your time writing a job description, sifting through CVs and interviewing candidates, have you considered the benefits...
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How to Choose CRM Software In case, you’re not clear on what a big deal CRM is start with this article before delving into CRM software: What is CRM? A Beginner’s Guide. In theory, you can do CRM with spreadsheets or even just bits of paper, but it would be very difficult. Unless you can count your customers on one hand or you have a one-step delivery...
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Thinking about launching a product? We speak to a lot of business owners that are keen to launch products but just don't know how to do it. We thought we would share a few of our top tips with you. 🔧Always fix a problem for your customers with your product not just because you think it will be cool to have one. 👨👩👧👦You need to know more than...
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If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
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This summer’s Advertising Pays report predicts that almost two-thirds of the UK’s ad spend will be online by 2020. What a statistic! With Britain becoming the largest advertising market in Europe, with £1.34bn being spent online last year alone, the role of the marketing professional is changing and becoming increasingly digital. Mainstream online advertising began back in 2000, with the introduction of Google AdWord. Facebook followed a few...
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So many small businesses are using social media. But, without being a social media guru, how do you know which social media channel is giving you the best return on investment (ROI)?Would you know where to spend your money on social media if you were asked? Would you be able to make informed decisions? If the answer is no, then read on to find out...
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Once upon a time, the modest About Us page could only be found in the footer of a website. Its only content, a simple copy and paste of a company’s mission and vision statements. An afterthought. An obligation. A distraction from design. But thank Google, those times have changed and the age of captivating content born. And with it, the simple About Us page transformed from a...
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How to make the most of your Contact Us web page When developing a new website, it’s fair to say that the humble ‘Contact Us’ page probably gets a little sidelined. Relegated to the subs bench, while its snazzy home, product and service page friends get all the creative action. After all, it doesn’t need a lot of time and effort, you just need some basic contact...
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Boost Failing Facebook Ads! The Offer or Lead Magnet If your offer isn't right for the audience, no amount of persistance is going to make it work. You can't force people to be interested and quite often, it's not what business owners think that they want! The key is to understand the audience combined with the kind of offers that work on Facebook (remember, what works for...
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The power of building your reputation through Facebook ads cannot be underestimated. Are you finding that you're spending money on Facebook ads that don't see a return? Perhaps your cost-per-click is equivalent to a nice glass of bubbly? If so, it's time to try another tactic - and it just so happens we have one for you to try! Increasing your profile and taking steps to build...
Read More How customer segmentation works We know that we seem to harp on about this all the time, but knowing what makes your customers tick really is key to successful marketing. However, with a diverse customer base with different desires and pain points, how can you speak to them all? This is where customer segmentation comes in.By splitting up your audience, you can create marketing campaigns that speak...
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Stop having one-night stands with your clients! Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off. As far as you're concerned, it's love at first sight. But your date is distracted and fickle....
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What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
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Why don't all well-designed websites convert? So...
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So, what exactly is pay per click? Pay per click, or PPC as we refer to it here, is a type of sponsored online advertising. With pay per click, you can promote your business in search engines or on high traffic websites. It is designed to increase traffic to your website, generate leads, and drive sales. Think about it...
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What makes a great landing page? It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...
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11 Facts about SEO that small businesses should be aware of If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot! To most business owners it is seen as a confusing digital headache. Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood. Below...
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