Website

Stop having one-night stands with your clients!   Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off.   As far as you're concerned, it's love at first sight. But your date is distracted and fickle....

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Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

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Online marketing

What makes a great landing page?   It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...

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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on…   Bring in the experts   Just because you're...

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Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong!   A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...

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Where is my Google Business customer review link?   If you are reading this article, it is likely that you want to send your clients a link to review your business on Google. We all know how important Google reviews are and all of the yummy benefits that they can give us in reward for our hard work looking after customers. Some of the benefits include:   -Gaining customers trust -Boosting conversion...

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Here at DP Marketing Communications, we absolutely LOVE website design and development. We use marketing intelligence to create you the perfect website, with all the functionality it needs from the get-go, AND give you everything you need to keep your content fresh and up to date. Take a look at some recent websites we've developed for our clients. Just click the image to visit the site...

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Web Maintenance Flyer

Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...

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  Google is now getting a bit sticky about SSL certificates.  They are not a legal requirement (yet) but due to restrictions that Google is enforcing, not having one can have an effect on your SEO. Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.   An SSL (Secure Sockets Layer) certificate is a digital certificate. It essentially authenticates the identity of a website...

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A Social Media Hub through your Website? Allow your creative content blog to turn your website into a social media hub!  Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...

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Keep your business protected You’ve poured blood, sweat, and tears into it.  Spent hours and hours and hours looking at every detail to make it perfect.  You’ve paid experts to make it exactly how you want it to be.  It contains all that you hold dear. Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest. You are...

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404 Page

The 404 page, the crushing realisation that somewhere, somehow, you have got terribly lost. It’s irritating, confusing, but it can also be a whole lot of fun.   GitHub   While some sites offer visitors standard error messages, others combine personality and creativity to entertain their visitors, and potential customers, with a slightly more unique experience.   Take a look at GitHub’s amusing 404 page, their Star Wars themed error message,...

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