Understanding if your website is converting well or not is a complicated business. Throwing your marketing budget at the home page can make it look pretty. Pouring over your content can gain great SEO rankings. And delivering preppy promotion can see your traffic increasing. But that doesn’t automatically mean your website conversion rate will be good. If you’ve invested lots in the above, and your conversion rate...
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A good landing page should contain a few key components to help convert visitors into customers. We've pulled together a handy list of things to have in mind when thinking about your structure. What Problem are you Solving? Nobody will get involved if they don't think they need to. Your offering should solve a problem for your audience, and you should make this clear in your headline. How...
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With 2020 firmly under our belts we have already weathered a large storm in business after last year's on-and-off, open-or-not-open way of working. To top it off, Brexit has had implications on some of us too. But what should you do to help your business when you can't trade? Heading into 2021 we are all hoping for the better days. But while many are battening down...
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Get an online presence FAST! We always presumed that a viral infection on a global scale would involve hordes of zombies wandering the street. Maybe we watch too many movies. But while the current coronavirus pandemic may not have been caused by the extras of ‘Thriller’, it is sadly true to say that COVID-19 is going to have a dramatic impact on the lives of everyone in the...
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Getting a new website is a really exciting time, the work that has gone into producing this all singing and dancing website that will really showcase what your company has to offer. The launch day has arrived...
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As a business owner it is important that your website not only looks good, but it converts. In our industry, we work with a lot of small businesses and SMEs. So we see a LOT of websites...
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If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
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Once upon a time, the modest About Us page could only be found in the footer of a website. Its only content, a simple copy and paste of a company’s mission and vision statements. An afterthought. An obligation. A distraction from design. But thank Google, those times have changed and the age of captivating content born. And with it, the simple About Us page transformed from a...
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How to make the most of your Contact Us web page When developing a new website, it’s fair to say that the humble ‘Contact Us’ page probably gets a little sidelined. Relegated to the subs bench, while its snazzy home, product and service page friends get all the creative action. After all, it doesn’t need a lot of time and effort, you just need some basic contact...
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Stop having one-night stands with your clients! Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off. As far as you're concerned, it's love at first sight. But your date is distracted and fickle....
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What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
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Why don't all well-designed websites convert? So...
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What makes a great landing page? It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...
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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on… Bring in the experts Just because you're...
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Listen up guys because this is important. It is YOUR responsibility as a business owner to act now when it comes to GDPR. The good news is, we are here to help. Have you sorted out...
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Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong! A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...
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Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...
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Marketing intelligence for your website vs cheap website developers So...
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A Social Media Hub through your Website?Allow your creative content blog to turn your website into a social media hub! Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...
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Keep your business protected You’ve poured blood, sweat, and tears into it. Spent hours and hours and hours looking at every detail to make it perfect. You’ve paid experts to make it exactly how you want it to be. It contains all that you hold dear.Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest.You are...
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The 404 page, the crushing realisation that somewhere, somehow, you have got terribly lost. It’s irritating, confusing, but it can also be a whole lot of fun. GitHub While some sites offer visitors standard error messages, others combine personality and creativity to entertain their visitors, and potential customers, with a slightly more unique experience. Take a look at GitHub’s amusing 404 page, their Star Wars themed error message,...
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