A Logo is not a Brand So, you've decided to start a business - hurrah! It's time to start working on your branding so you can get the word out there and get those exhilarating first few sales. We're guessing that you've already got a logo, or if not, you've definitely put some thought into what your logo will look like. But trust us when we say...
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Thinking about launching a product? We speak to a lot of business owners that are keen to launch products but just don't know how to do it. We thought we would share a few of our top tips with you. 🔧Always fix a problem for your customers with your product not just because you think it will be cool to have one. 👨👩👧👦You need to know more than...
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If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
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Many of us have been there. Working valiantly and tirelessly as a solopreneur, a lone marketeer or as one of a (very) small marketing team. Slicing through thick ‘to do’ lists like melting butter. One minute you're a social media saviour. The next, a copying writing king. Then you're email enabler and monitoring monster. several times a day, and back again. With your specialisms including everything and...
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Being a small business owner is tough. Chances are, you have an ever changing market and sky high workload. So juggling, plate spinning and different-hat-wearing skills are essential. Sometimes, you get so caught up in keeping all the plates spinning that you forget to realise, every now and then, we all need a little help. When the lightbulb moment does hit, most small businesses try to solve the...
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How to make the most of your Contact Us web page When developing a new website, it’s fair to say that the humble ‘Contact Us’ page probably gets a little sidelined. Relegated to the subs bench, while its snazzy home, product and service page friends get all the creative action. After all, it doesn’t need a lot of time and effort, you just need some basic contact...
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So, you had a great idea and got all excited, using your years of experience to develop a totally awesome product. You launch it and sit back, waiting for the £££’s to come in, but much to your surprise...
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Mood boards tell us who you are Whether you're a start-up or a well-established business, it's important that you have a strong brand identity. Not only does it help your customers recognise you, but it also lets them know your personality. Most business owners can already picture the personality of their business, and we're here to turn that vision into a reality. But how do we get it out of...
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Stop having one-night stands with your clients! Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off. As far as you're concerned, it's love at first sight. But your date is distracted and fickle....
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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on… Bring in the experts Just because you're...
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Glittery Beards Raise £5,000 for Alzheimer’s Research UK On Saturday 2nd July 2016 hundreds of people crowded round the DP Marketing Communications stand at Northampton Town Festival on the Racecourse in Northampton for the Glitter-beard-athon Fundraistravaganza. Created by Daniella Paolozzi, Director of the marketing agency and assisted by her team of glitter fairies ready to sparkle the beards of men from all over the region and further, to...
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1. Videos Increase People’s Understanding Of Your Product Or Service by 74% 2. YouTube Is The Number Two Search Engine In The World 3. A Third Of All Online Activity Is Spent Watching Video 4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month 5. Every Day 100 Million Internet Users Watch An Online Video 6. 50% Of Users Watch Business Related Videos On...
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With the internet constantly evolving, new and innovative methods of marketing and advertising are being called into question. There will always be new ways to reach a larger audience however one untapped resource that most businesses forget to include in their marketing strategy is video marketing. Video marketing is a powerful way to not only advertise products but also drive traffic to your website. Here is...
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