Branding Tag

Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath.   BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...

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refreshing drink

Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say?  We’re optimists!)!  Out with the old, in with the new – time to evaluate what your branding is saying about you.  Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers.  It’s always a challenge, but one not to...

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Would you scribble your name and number on a scrap piece of paper and hand it to a prospective client? Of course you wouldn't! So why would you settle for less than the best for your business by having a sub-standard Email Signature?     Your email signature is no less important than a Business Card and is a direct reflection of your business and your professionalism, and...

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