The accelerated growth of ecommerce since the first lockdown of 2020 has made packaging a far more important and noticeable part of our shopping experiences. This has been a challenge to businesses of all sizes in terms of packaging shortages, delivery methods, wastage, and costs, but there are a number of opportunities for companies to disrupt old norms and take packaging in new, sustainable directions,...
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A Logo is not a Brand So, you've decided to start a business - hurrah! It's time to start working on your branding so you can get the word out there and get those exhilarating first few sales. We're guessing that you've already got a logo, or if not, you've definitely put some thought into what your logo will look like. But trust us when we say...
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Getting a new website is a really exciting time, the work that has gone into producing this all singing and dancing website that will really showcase what your company has to offer. The launch day has arrived...
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So, you had a great idea and got all excited, using your years of experience to develop a totally awesome product. You launch it and sit back, waiting for the £££’s to come in, but much to your surprise...
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Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
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This article goes out to anyone looking at logo design right now. We have noticed a lot of adverts in Facebook business groups for 'pre-made' logos where you just add your business name to the design. This is flagging up BIG warning signs to us that we wanted to share an important message with anyone starting up a business. Three reasons why...
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Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say? We’re optimists!)! Out with the old, in with the new – time to evaluate what your branding is saying about you. Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers. It’s always a challenge, but one not to...
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Would you scribble your name and number on a scrap piece of paper and hand it to a prospective client? Of course you wouldn't! So why would you settle for less than the best for your business by having a sub-standard Email Signature? Your email signature is no less important than a Business Card and is a direct reflection of your business and your professionalism, and...
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