This article goes out to anyone looking at logo design right now.
We have noticed a lot of adverts in Facebook business groups for ‘pre-made’ logos where you just add your business name to the design. This is flagging up BIG warning signs to us that we wanted to share an important message with anyone starting up a business.
Three reasons why…
If someone with the same logo as you trademarks the design – Basically, you are stuffed.
2. Having the same logo as the competition
Having the same logo as a competitor (who could potentially be just up the road) makes you look less professional and is confusing to customers.
3.Having to re-brand your whole business
You also run the risk of redoing your entire branding at a later stage once you are established to make it different ( this can be expensive for the sake of saving £20). This is a brand awareness nightmare later down the line.
It seems crazy that designers would offer a ‘solution’ to startups, putting them at a disadvantage straight away. Especially at a point that a business owner is super excited about launching into the business world! Then again designers are not marketeers and this is why having an agency is important – we bring it all together for our clients.
Hopefully, this article helps someone somewhere!