Advertising Tag

Apple’s tracking policy: what does it mean for platforms, advertisers and you?  With iOS 14, Apple announced a key new privacy feature: the ability to opt-out of third-party tracking while using apps on their iOS devices, as well as Apple TV. This has huge implications for advertisers: if users opt-out on mass and can no longer be tracked. Here we ask ourselves how can data be...

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This summer’s Advertising Pays report predicts that almost two-thirds of the UK’s ad spend will be online by 2020. What a statistic! With Britain becoming the largest advertising market in Europe, with £1.34bn being spent online last year alone, the role of the marketing professional is changing and becoming increasingly digital.  Mainstream online advertising began back in 2000, with the introduction of Google AdWord. Facebook followed a few...

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Home Builders

FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire.  In this busy day and age, especially as  builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority.    The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...

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