Apple’s tracking policy: what does it mean for platforms, advertisers and you? With iOS 14, Apple announced a key new privacy feature: the ability to opt-out of third-party tracking while using apps on their iOS devices, as well as Apple TV. This has huge implications for advertisers: if users opt-out on mass and can no longer be tracked. Here we ask ourselves how can data be...
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The start of 2020 was full of hope and promise, businesses booming and the idea of making this year ‘your year’. It’s Spring and coronavirus has had a huge impact on businesses and individuals. It has left many of us wondering how we are going to survive the rest of the year. A lot of us have been left confused, uncertain and concerned. However, both human...
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It's nearly here so here are our top 5 festive marketing hacks to get pulses racing and Christmas cash flowing! It's nearly time to hit the snooze button and take a well deserved Christmas break. Let's break out the fizz, enjoy delicious food and spend time with our nearest and dearest. We know business doesn't stop for the holidays and although the main office will be closed from the 21st...
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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on… Bring in the experts Just because you're...
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Listen up guys because this is important. It is YOUR responsibility as a business owner to act now when it comes to GDPR. The good news is, we are here to help. Have you sorted out...
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Keep your business protected You’ve poured blood, sweat, and tears into it. Spent hours and hours and hours looking at every detail to make it perfect. You’ve paid experts to make it exactly how you want it to be. It contains all that you hold dear.Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest.You are...
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Glittery Beards Raise £5,000 for Alzheimer’s Research UK On Saturday 2nd July 2016 hundreds of people crowded round the DP Marketing Communications stand at Northampton Town Festival on the Racecourse in Northampton for the Glitter-beard-athon Fundraistravaganza. Created by Daniella Paolozzi, Director of the marketing agency and assisted by her team of glitter fairies ready to sparkle the beards of men from all over the region and further, to...
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You may or may not have noticed, but there have been some recent changes with how your search results are shown on Google…but what does this actually mean for businesses and marketers? The good news is, that to an extent you can control how you let this affect your business depending on how you deal with the change. If you are a marketer you will already...
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