Understanding if your website is converting well or not is a complicated business. Throwing your marketing budget at the home page can make it look pretty. Pouring over your content can gain great SEO rankings. And delivering preppy promotion can see your traffic increasing. But that doesn’t automatically mean your website conversion rate will be good. If you’ve invested lots in the above, and your conversion rate...
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The elephant in the room So, we all know that times are strange and things are uncertain. It seems COVID-19 has turned parts of the world upside down. Some business owners saw an opportunity for growth and grabbed it fast...
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If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
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What makes a great landing page? It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...
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Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...
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