How to Choose CRM Software In case, you’re not clear on what a big deal CRM is start with this article before delving into CRM software: What is CRM? A Beginner’s Guide. In theory, you can do CRM with spreadsheets or even just bits of paper, but it would be very difficult. Unless you can count your customers on one hand or you have a one-step delivery...
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Ok. This is a big topic, so strap in. CRM stands for Customer Relationship Management. As you might guess, that’s everything that goes into managing your business’s relationship with its customers. When people talk about CRM they usually mean: [qodef_list_ordered]The process or processes of CRM Some software that supports CRM A job role responsible for CRM[/qodef_list_ordered] People are usually talking about that last one. They will say a...
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If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
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Stop having one-night stands with your clients! Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off. As far as you're concerned, it's love at first sight. But your date is distracted and fickle....
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As a restaurant or café owner you have probably spent a lot of time and investment in finding talented chefs and perfecting your menu options. You've planned your décor to provide just the right kind of ambiance and if your customers are enjoying your food, your're halfway there – but if business is slow and you want to attract new diners, read on… Bring in the experts Just because you're...
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Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...
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A Social Media Hub through your Website?Allow your creative content blog to turn your website into a social media hub! Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...
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Show you mean business with a business mobile app Did you know that around 37 million people in the UK own a smartphone, and a third of them reach for their phone within five minutes of waking up? With such a huge audience, it's no wonder businesses are turning to business mobile apps to generate leads, build brand loyalty, and streamline their processes. But why should...
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What is SEO anyway? SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Or, in layman's terms, getting highly ranked by Google so you can be found easily by people looking for your products or services. SEO for SMEs As an SME, you're in the process of building your business. You need a regular...
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On Social Media Content is King Finding new and exciting things to post on social media all year round can be a big challenge. If you are running a business and managing your social media accounts, it becomes even more difficult. They say that content is king because content is how you are able to engage with new audiences and share information about your brand. However,...
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