Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
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Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say? We’re optimists!)! Out with the old, in with the new – time to evaluate what your branding is saying about you. Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers. It’s always a challenge, but one not to...
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FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire. In this busy day and age, especially as builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority. The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...
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As a business owner, you know that the first thing that someone will see is your logo - the face of your company. We also know that first impressions last - you don't get a second chance! We cannot express enough the importance of branding, and a large part of this (but not all by far) is your logo. Here are just some of the benefits of having a...
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Would you scribble your name and number on a scrap piece of paper and hand it to a prospective client? Of course you wouldn't! So why would you settle for less than the best for your business by having a sub-standard Email Signature? Your email signature is no less important than a Business Card and is a direct reflection of your business and your professionalism, and...
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You may or may not have noticed, but there have been some recent changes with how your search results are shown on Google…but what does this actually mean for businesses and marketers? The good news is, that to an extent you can control how you let this affect your business depending on how you deal with the change. If you are a marketer you will already...
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