What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
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So, what exactly is pay per click? Pay per click, or PPC as we refer to it here, is a type of sponsored online advertising. With pay per click, you can promote your business in search engines or on high traffic websites. It is designed to increase traffic to your website, generate leads, and drive sales. Think about it...
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11 Facts about SEO that small businesses should be aware of If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot! To most business owners it is seen as a confusing digital headache. Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood. Below...
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We would like to wish everyone a very Merry Christmas and a Fantastic 2017.We are now closed until the 5th of January 2017 when we will be back with some cracking new campaigns, loads of fresh ideas and some excellent new marketing strategy and planning sessions.[video width="1920" height="1080" mp4="https://www.dpmarketingcommunications.com/wp-content/uploads/2016/12/Animation-1-18839605.mp4"][/video]...
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