Google Tag

Apple’s tracking policy: what does it mean for platforms, advertisers and you?   With iOS 14, Apple announced a key new privacy feature: the ability to opt-out of third-party tracking while using apps on their iOS devices, as well as Apple TV. This has huge implications for advertisers: if users opt-out on mass and can no longer be tracked. Here we ask ourselves how can data be...

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11 Facts about SEO that small businesses should be aware of   If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot!  To most business owners it is seen as a confusing digital headache.   Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood.  Below...

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  Google is now getting a bit sticky about SSL certificates.  They are not a legal requirement (yet) but due to restrictions that Google is enforcing, not having one can have an effect on your SEO. Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.   An SSL (Secure Sockets Layer) certificate is a digital certificate. It essentially authenticates the identity of a website...

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Home Builders

FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire.   In this busy day and age, especially as  builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority.     The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...

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You may or may not have noticed, but there have been some recent changes with how your search results are shown on Google…but what does this actually mean for businesses and marketers?     The good news is, that to an extent you can control how you let this affect your business depending on how you deal with the change.  If you are a marketer you will already...

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