In a surprising move, Google has recently announced the discontinuation of Google Websites, sending shockwaves through some of the online business community.Google Websites, a popular platform for creating simple and free websites, has been a go-to choice for many small business owners looking to establish their online presence.This unexpected decision by Google has left countless business owners wondering about the future of their websites and...
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Apple’s tracking policy: what does it mean for platforms, advertisers and you? With iOS 14, Apple announced a key new privacy feature: the ability to opt-out of third-party tracking while using apps on their iOS devices, as well as Apple TV. This has huge implications for advertisers: if users opt-out on mass and can no longer be tracked. Here we ask ourselves how can data be...
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So, what exactly is pay per click? Pay per click, or PPC as we refer to it here, is a type of sponsored online advertising. With pay per click, you can promote your business in search engines or on high traffic websites. It is designed to increase traffic to your website, generate leads, and drive sales. Think about it...
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11 Facts about SEO that small businesses should be aware of If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot! To most business owners it is seen as a confusing digital headache. Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood. Below...
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FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire. In this busy day and age, especially as builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority. The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...
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You may or may not have noticed, but there have been some recent changes with how your search results are shown on Google…but what does this actually mean for businesses and marketers? The good news is, that to an extent you can control how you let this affect your business depending on how you deal with the change. If you are a marketer you will already...
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