Get an online presence FAST!  We always presumed that a viral infection on a global scale would involve hordes of zombies wandering the street.  Maybe we watch too many movies.  But while the current coronavirus pandemic may not have been caused by the extras of ‘Thriller’, it is sadly true to say that COVID-19 is going to have a dramatic impact on the lives of everyone in the...

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Customer Segmentation

  How customer segmentation works  We know that we seem to harp on about this all the time, but knowing what makes your customers tick really is key to successful marketing. However, with a diverse customer base with different desires and pain points, how can you speak to them all? This is where customer segmentation comes in.By splitting up your audience, you can create marketing campaigns that speak...

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