This summer’s Advertising Pays report predicts that almost two-thirds of the UK’s ad spend will be online by 2020. What a statistic! With Britain becoming the largest advertising market in Europe, with £1.34bn being spent online last year alone, the role of the marketing professional is changing and becoming increasingly digital. Mainstream online advertising began back in 2000, with the introduction of Google AdWord. Facebook followed a few...
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So many small businesses are using social media. But, without being a social media guru, how do you know which social media channel is giving you the best return on investment (ROI)? Would you know where to spend your money on social media if you were asked? Would you be able to make informed decisions? If the answer is no, then read on to find out...
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Boost Failing Facebook Ads! The Offer or Lead Magnet If your offer isn't right for the audience, no amount of persistance is going to make it work. You can't force people to be interested and quite often, it's not what business owners think that they want! The key is to understand the audience combined with the kind of offers that work on Facebook (remember, what works for...
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The power of building your reputation through Facebook ads cannot be underestimated. Are you finding that you're spending money on Facebook ads that don't see a return? Perhaps your cost-per-click is equivalent to a nice glass of bubbly? If so, it's time to try another tactic - and it just so happens we have one for you to try! Increasing your profile and taking steps to build...
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