The power of building your reputation through Facebook ads cannot be underestimated.
Are you finding that you’re spending money on Facebook ads that don’t see a return? Perhaps your cost-per-click is equivalent to a nice glass of bubbly? If so, it’s time to try another tactic – and it just so happens we have one for you to try! Increasing your profile and taking steps to build trust in your brand can make a huge difference to the effectiveness of your Facebook ads. It can take a bit of time to do, but it will reap rewards. So, how can you do it?
There are three stages to building your reputation through Facebook advertising. And believe it or not, only one stage involves using Facebook adverts to specifically sell.
Stage one – Social Interaction
You need to show up in your audience’s Facebook feed in a social way. Why? Because people like to buy from a familiar business. This means you must resist trying to make a sale in your first ad. Instead, you could run an advert that encourages social interaction. For example, you could share your observations about something relevant to your audience and ask for their thoughts. After all, it’s called social media for a reason, and you need to be taking part in the conversation.
Stage two – Establish trust
This step is your chance to use Facebook advertising to establish yourself as an authority on your subject matter. Again – this is not the time to do any selling! Instead you could share a blog, post a video (about something relevant, of course!) or share some advice or top tips. By doing this you are building your audience’s trust in your brand and what you have to say.
Stage three – Facebook Ads
This is where the selling can take place. At this point you can begin to use your advertising to capture leads, make a sale, increase event attendance, or whatever your objective is. Thanks to your hard work across stage one and two, your audience will know who you are. This means they’re more likely to trust and engage with your business.
After all, if you think about your own Facebook feed, aren’t you more likely to pay attention to brands and products that you know and recognise?
Remember to add value!
Following these simple steps will help ensure your business can begin to stand out from the crowd. It may feel counter-intuitive to pay for Facebook advertising that isn’t specifically aimed at making a sale, but establishing your business as a recognisable brand or voice will mean you can achieve better results from your advertising campaigns. So, make sure you’re adding content that is relevant and interesting to your audience. Add value to their lives by telling them something they didn’t know before; make them feel good about themselves; let them see why you are the business for them!
Our social media and Facebook advertising specialists are on hand for as little or as much support as you need. Contact us if you’d like to discuss a strategy, get ideas for content, or even have a complete Facebook Ad sales funnel designed especially for you. Just contact us, and we’ll even throw in a free overall marketing consultation!