Show you mean business with a business mobile app
Did you know that around 37 million people in the UK own a smartphone, and a third of them reach for their phone within five minutes of waking up? With such a huge audience, it’s no wonder businesses are turning to business mobile apps to generate leads, build brand loyalty, and streamline their processes. But why should YOU invest in a mobile app for your business?
Customers love the experience of a mobile app
Business mobile apps provide a fast and easy alternative to web browsing. They take just a few seconds to launch, and as most of the information is stored in the mobile application itself, customers can use it offline. Not only that, an app will be able to access more of a smartphone or tablet’s features than a browser-based website can, so you can interact with customers in new and interesting ways.
Outperform your competition
There is a very good chance your competitors are still relying solely on their websites to obtain new customers. Take advantage of this! By the time your competitors realise its importance, you will have grabbed almost the entire market share. No matter what you sell, you can take a commanding lead.
Customer engagement will increase
People tend to have a smartphone with them pretty much all the time… Therefore, you can engage with them pretty much all of the time, wherever they are! Targeted and personalised notifications can be sent directly to a customer’s smartphone or tablet; a powerful marketing tool to retain an interest in your offerings. Streamlined app updates allow you to easily incorporate new and exciting features over time, which of course keeps things feeling fresh and new.
A mobile app complements your web site
You may be asking yourself “Why do I need a business mobile app? I have a perfectly functional web site.”. Well, a website is great for attracting new customers and offering information, but a mobile app creates a deeper connection with the customer, allowing for two-way conversations and a sense of loyalty.
Increase the visibility of your brand, products, and services
Without a business mobile app, you are missing out on a huge number of potential customers who visit the app stores on a daily basis, looking for the products and services on offer. Having your own app ensures all bases are covered. It’s also very easy to promote your mobile app on your website, which makes it a no-brainer for visitors to install your app with just a couple of screen taps. Doing some additional multi-channel marketing around the time of your app’s release can also pay dividends.
Most customers are on mobile
In 2014, the number of people using their mobile phones surpassed the number of desktop users. These days people expect to not only browse your traditional website on their smartphones, but also interact with you on a deeper, more focused level by installing your app that’s always right there in front of them on their phone’s home screen.
People today are obsessed with social media
You should have a mobile app if you want to be a part of their obsession. Imagine having an app that can communicate with social sites like Facebook, Twitter and LinkedIn. People will be able to share and discuss your products or services. You can be sure people spend lots of time on social media, and apps are the future of this kind of interaction.
Invest in quality
It’s tempting to find the cheapest way possible to get your app created and pushed out the door, perhaps by employing an offshore company, or by using a DIY app-making service. Unfortunately, this just won’t deliver the polished, bug-free experience you dreamed of. Your brand is very important and the quality of your app must reflect that. Find a well-respected professional to develop your app who also resides in the same country and timezone as you; you’ll easily forge a good relationship where it’s easy to communicate your future plans and get help with technical support.
Perhaps less well-known is that apps don’t have to be released publicly. Some organisations, typically SME’s upwards, often require ‘enterprise’ apps that enable their own workforce to work more efficiently. For example, a single app could replace an entire collection of paper-based documentation when out visiting clients, allow the sharing of internal knowledge and data in visually engaging formats, or perhaps even provide new employees with induction and training. After being built by a professional developer, an enterprise app is delivered to the organisation’s own IT department, who would make it available to employees using established delivery channels.
If you’re ready to grow your business with a mobile app, DP Marketing Communications’ team of trusted designers and developers are ready to help you get the most out of it. Email hello@dpmarketingcommunications to find out more!