Strategy Tag

With 2020 firmly under our belts we have already weathered a large storm in business after last year's on-and-off, open-or-not-open way of working. To top it off, Brexit has had implications on some of us too. But what should you do to help your business when you can't trade?   Heading into 2021 we are all hoping for the better days. But while many are battening down...

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The start of 2020 was full of hope and promise, businesses booming and the idea of making this year ‘your year’. It’s Spring and coronavirus has had a huge impact on businesses and individuals. It has left many of us wondering how we are going to survive the rest of the year. A lot of us have been left confused, uncertain and concerned.   However, both human...

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As many of us make the transition to working from home over the next few weeks, we thought we would put together some of our top tips from our team of experienced remote workers.   DP Marketing Communications has been pioneering the virtual business since 2015 and we have learnt some brilliant ways to stay focused when you need to work from home, from focus, organisation and creating...

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Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

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11 Facts about SEO that small businesses should be aware of   If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot!  To most business owners it is seen as a confusing digital headache.   Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood.  Below...

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decisions

Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...

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DP MArketing Communications Marketing Funnel image

Marketing what?   What is it?   Nothing scary!  Don’t worry! Quite simply, a marketing funnel is the set of steps in a marketing process. Every business has them, although some are more complex than others. The more each step of the process is optimised for the customer and the business, the more your sales and customer referrals will increase. Your funnel is the journey a person takes from being...

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Home Builders

FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire.   In this busy day and age, especially as  builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority.     The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...

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