Strategy Tag

Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

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11 Facts about SEO that small businesses should be aware of   If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot!  To most business owners it is seen as a confusing digital headache.   Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood.  Below...

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decisions

Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...

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DP MArketing Communications Marketing Funnel image

Marketing what? What is it? Nothing scary!  Don’t worry! Quite simply, a marketing funnel is the set of steps a visitor needs to go through before they can reach the conversion.  Your funnel is the journey a person takes from being part of your target audience, to become a paying a customer. A lovely example that you will be familiar with is Amazon; Visit Amazon.co.uk View a...

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Home Builders

FREE 6-month Marketing Plan for Builders, Contractors and Small Business Owners in Northamptonshire.   In this busy day and age, especially as  builders or business owners of similar trades, it's easy to get wrapped up in daily activities, and give your marketing a back seat priority.     The problem is, with so much competition in the world, in order to attract and establish new customers and stand out from other local...

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