Online marketing Tag

Understanding if your website is converting well or not is a complicated business.   Throwing your marketing budget at the home page can make it look pretty. Pouring over your content can gain great SEO rankings. And delivering preppy promotion can see your traffic increasing.   But that doesn’t automatically mean your website conversion rate will be good. If you’ve invested lots in the above, and your conversion rate...

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As many of us make the transition to working from home over the next few weeks, we thought we would put together some of our top tips from our team of experienced remote workers.   DP Marketing Communications has been pioneering the virtual business since 2015 and we have learnt some brilliant ways to stay focused when you need to work from home, from focus, organisation and creating...

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Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

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