marketing plan Tag

2020 is just around the corner. For savvy business owners, that means one thing — it’s time to make a business growth and marketing plan.   Despite the cool retro gaming imagery we have used in this post, it's NOT a game. After all, defining the success of your business for the next year is pretty important to you, right?   Without a defined, realistic and consistent strategy, your...

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DP MArketing Communications Marketing Funnel image

Marketing what?   What is it?   Nothing scary!  Don’t worry! Quite simply, a marketing funnel is the set of steps in a marketing process. Every business has them, although some are more complex than others. The more each step of the process is optimised for the customer and the business, the more your sales and customer referrals will increase. Your funnel is the journey a person takes from being...

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