In a surprising move, Google has recently announced the discontinuation of Google Websites, sending shockwaves through some of the online business community.Google Websites, a popular platform for creating simple and free websites, has been a go-to choice for many small business owners looking to establish their online presence.This unexpected decision by Google has left countless business owners wondering about the future of their websites and...
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Northampton based agency DP Marketing Communications are proud to have supported international charity Cure our Ovarian Cancer with an international awareness campaign on Ovarian Cancer Day (the 8th of May) Women with (or in recovery from) ovarian cancer in the UK joined forces with others in New Zealand and the United States to organise an international billboard campaign to draw attention to a disease that lacks...
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So, you had a great idea and got all excited, using your years of experience to develop a totally awesome product. You launch it and sit back, waiting for the £££’s to come in, but much to your surprise...
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What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
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Why don't all well-designed websites convert? So...
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Anyone can build a website – right? When it comes to building a website, many companies and individuals can claim to set up your website for minimal costs, publishing it live for the world to see within hours. Amazing right? Wrong! A website is an investment, a business shopfront and with savvier than ever consumers, it needs to be not only aesthetically appealing but highly effective at...
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11 Facts about SEO that small businesses should be aware of If you are a small business owner, we appreciate that you are probably going to hate talking about SEO. We hear this a lot! To most business owners it is seen as a confusing digital headache. Whilst it is a complex beast, it definitely isn't something that should be ignored because it is not understood. Below...
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Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...
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We know, it’s been 2017 for a month now but we have been polishing out latest addition to the DP Marketing Communications family… Our brand spanking new, totally awesome, the bees knees DP Marketing Communications Brochure!Its full of lovely info – all about us, why you should use us (because we know what we’re doing and we want to make sure you get a full...
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Embrace the power of video We are assuming of course you already have one! If not, either shoot one yourself or get in touch with us www.dpmarketingcommunications.com and we can help you with that - for as little as £25 for an intro video.Anyway, now you have your beautiful video, all about your lovely business, what do you do with it? Step 1 Set up your YouTube channel...
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Glittery Beards Raise £5,000 for Alzheimer’s Research UK On Saturday 2nd July 2016 hundreds of people crowded round the DP Marketing Communications stand at Northampton Town Festival on the Racecourse in Northampton for the Glitter-beard-athon Fundraistravaganza. Created by Daniella Paolozzi, Director of the marketing agency and assisted by her team of glitter fairies ready to sparkle the beards of men from all over the region and further, to...
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You may or may not have noticed, but there have been some recent changes with how your search results are shown on Google…but what does this actually mean for businesses and marketers? The good news is, that to an extent you can control how you let this affect your business depending on how you deal with the change. If you are a marketer you will already...
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WANTED – MEN WITH BEARDS AVAILABLE ON THE 2nd OF JULY 2016!We are excited to announce that DP Marketing Communications are spreading a bit of sparkly joy at Northampton Town Festival and will be getting the beard oil and glitter out, whilst organising a Glitter-Beard-Athon Fundraistravaganza to raise money for Alzheimer’s Research UK.There is currently an application to set a world record for the most amount...
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Have a great news story to promote your company but are unsure of how to get it out to the press? Don't worry, we can help with our press release services for small businesses. DP Marketing Communications offer a press release writing and distribution service for businesses that understand the power of the media and the benefits that it holds to improving awareness with your target audience. We have...
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