Are you GDPR ready? This is why you shouldn’t ignore it.

Are you GDPR ready? This is why you shouldn’t ignore it.

Listen up guys because this is important. It is YOUR responsibility as a business owner to act now when it comes to GDPR. The good news is, we are here to help.

 

Have you sorted out…

  • Your GDPR Compliant Terms and Conditions?
  • Your GDPR Compliant Privacy Policies? 
  • Your Data Retention Marketing Campaigns?
  • Making changes to your website or instructing your developer to make them?
  • Your processes for consent?

 If not – our advice is to act now!

 

This is a legal requirement and has an implementation date of the 25th of May 2018.

 

If data plays any part of your marketing strategy, then you can’t afford to not act.

 

What is it?

GDPR is the current “buzzword”, and the topic of many discussions in business forums right now.

 

You probably know it’s about data, it stands for General Data Protection Regulation. Data protection principles were originally based on the 1998 act, you can just imagine how much things have changed! It is a clear a power shift from the business to the customer and it means you will need permission in your business to store and continue your marketing discussions with your customers.

 

What does it mean for you?

So, what are the implications of a business breaking the rules? Firstly, huge fines, these fines could equate to 4% of the turnover of a large company. The smaller companies need to watch out too, as the ICO will fine and make an example of just about anyone who breaks these rules.

Basically, your business needs to work smarter to secure, maintain and grow your customer data.

Do you have permission to contact your customers?

 

What do I do from here?

We know that our customers and business owners have questions about what this change will mean, for marketing and other functions. We are here to help.

Please contact hello@dpmarketingcommunications.com if you would like to book a call with our partnered GDPR expert Kash from Certainty Solutions (also partnered with The GameChanger Consultancy) who will to bring you up to speed with the key changes and provide solutions to explain how you can get GDPR ready and compliant.

 

Daniella
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