What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
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Why don't all well-designed websites convert? So...
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So, what exactly is pay per click? Pay per click, or PPC as we refer to it here, is a type of sponsored online advertising. With pay per click, you can promote your business in search engines or on high traffic websites. It is designed to increase traffic to your website, generate leads, and drive sales. Think about it...
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A Message from our Marketing Director "When I launched DP Marketing Communications, I was working with a small number of people and a few local clients. What started out as a small, modest company, has grown into a large virtual agency. Our team has expanded to over 30. Each brings their own skills and expertise that has increased our offerings to clients. I'm proud of what we've achieved,...
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What makes a great landing page? It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...
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Get the perfect new logo with our top tips When it comes to logo design, many business owners (or aspiring business owners) simply don’t put enough thought into it and hire a low-cost designer without thinking about the importance of brand identity and marketing strategy. After all, how important can a logo be? It just needs to look good doesn’t it? Wrong. It’s massively important! It actually...
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Here at DP Marketing Communications, we absolutely LOVE website design and development. We use marketing intelligence to create you the perfect website, with all the functionality it needs from the get-go, AND give you everything you need to keep your content fresh and up to date. Take a look at some recent websites we've developed for our clients. Just click the image to visit the site...
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Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...
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Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...
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