The accelerated growth of ecommerce since the first lockdown of 2020 has made packaging a far more important and noticeable part of our shopping experiences. This has been a challenge to businesses of all sizes in terms of packaging shortages, delivery methods, wastage, and costs, but there are a number of opportunities for companies to disrupt old norms and take packaging in new, sustainable directions,...
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Understanding if your website is converting well or not is a complicated business. Throwing your marketing budget at the home page can make it look pretty. Pouring over your content can gain great SEO rankings. And delivering preppy promotion can see your traffic increasing. But that doesn’t automatically mean your website conversion rate will be good. If you’ve invested lots in the above, and your conversion rate...
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A good landing page should contain a few key components to help convert visitors into customers. We've pulled together a handy list of things to have in mind when thinking about your structure. What Problem are you Solving? Nobody will get involved if they don't think they need to. Your offering should solve a problem for your audience, and you should make this clear in your headline. How...
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Apple’s tracking policy: what does it mean for platforms, advertisers and you? With iOS 14, Apple announced a key new privacy feature: the ability to opt-out of third-party tracking while using apps on their iOS devices, as well as Apple TV. This has huge implications for advertisers: if users opt-out on mass and can no longer be tracked. Here we ask ourselves how can data be...
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A Logo is not a Brand So, you've decided to start a business - hurrah! It's time to start working on your branding so you can get the word out there and get those exhilarating first few sales. We're guessing that you've already got a logo, or if not, you've definitely put some thought into what your logo will look like. But trust us when we say...
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With 2020 firmly under our belts we have already weathered a large storm in business after last year's on-and-off, open-or-not-open way of working. To top it off, Brexit has had implications on some of us too. But what should you do to help your business when you can't trade? Heading into 2021 we are all hoping for the better days. But while many are battening down...
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If you are looking to implement a solid marketing strategy in 2021, you may be considering hiring a dedicated marketing manager. After all, you’re a forward-thinking business owner who wants to reap the rewards that an intelligent marketing strategy provides. And we applaud you for that. But before you spend your time writing a job description, sifting through CVs and interviewing candidates, have you considered the benefits...
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Cheltenham Balloon Fiesta “We can’t thank the DP Marketing Communications team enough for all their hard work and dedication. For a first event, we couldn’t have been happier with the response from the local community and we are looking forward to a bigger and better year building upon the work that has already been done.” David Bailey Our task The organisers of the event contacted us for help advertising...
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Thinking about launching a product? We speak to a lot of business owners that are keen to launch products but just don't know how to do it. We thought we would share a few of our top tips with you. 🔧Always fix a problem for your customers with your product not just because you think it will be cool to have one. 👨👩👧👦You need to know more than...
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The elephant in the room So, we all know that times are strange and things are uncertain. It seems COVID-19 has turned parts of the world upside down. Some business owners saw an opportunity for growth and grabbed it fast...
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Get an online presence FAST! We always presumed that a viral infection on a global scale would involve hordes of zombies wandering the street. Maybe we watch too many movies. But while the current coronavirus pandemic may not have been caused by the extras of ‘Thriller’, it is sadly true to say that COVID-19 is going to have a dramatic impact on the lives of everyone in the...
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The start of 2020 was full of hope and promise, businesses booming and the idea of making this year ‘your year’. It’s Spring and coronavirus has had a huge impact on businesses and individuals. It has left many of us wondering how we are going to survive the rest of the year. A lot of us have been left confused, uncertain and concerned. However, both human...
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As many of us make the transition to working from home over the next few weeks, we thought we would put together some of our top tips from our team of experienced remote workers. DP Marketing Communications has been pioneering the virtual business since 2015 and we have learnt some brilliant ways to stay focused when you need to work from home, from focus, organisation and creating...
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Getting a new website is a really exciting time, the work that has gone into producing this all singing and dancing website that will really showcase what your company has to offer. The launch day has arrived...
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2020 is just around the corner. For savvy business owners, that means one thing — it’s time to make a business growth and marketing plan. Despite the cool retro gaming imagery we have used in this post, it's NOT a game. After all, defining the success of your business for the next year is pretty important to you, right? Without a defined, realistic and consistent strategy, your...
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If your business was a mythical animal, what would it be? [caption id="attachment_4820" align="aligncenter" width="873"] We'd be a unicorn! What about you?[/caption] Your answer here doesn't matter. What does matter is that you're thinking about it. You want to tell us about your business. We've got your attention. It's pretty amazing how a simple question can immediately grab a reader's focus. And most people love to tell you about...
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This summer’s Advertising Pays report predicts that almost two-thirds of the UK’s ad spend will be online by 2020. What a statistic! With Britain becoming the largest advertising market in Europe, with £1.34bn being spent online last year alone, the role of the marketing professional is changing and becoming increasingly digital. Mainstream online advertising began back in 2000, with the introduction of Google AdWord. Facebook followed a few...
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Working with a small marketing budget Creating some noise about your product or services, when you’re a small business with a tiny marketing budget, can seem like an impossible task. If it isn’t bad enough that you and your small team are already running around, juggling multiple tasks, it’s now becoming increasingly common for lead generating marketing activity to come with hefty price tags attached too. But don’t...
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So many small businesses are using social media. But, without being a social media guru, how do you know which social media channel is giving you the best return on investment (ROI)? Would you know where to spend your money on social media if you were asked? Would you be able to make informed decisions? If the answer is no, then read on to find out...
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Many of us have been there. Working valiantly and tirelessly as a solopreneur, a lone marketeer or as one of a (very) small marketing team. Slicing through thick ‘to do’ lists like melting butter. One minute you're a social media saviour. The next, a copying writing king. Then you're email enabler and monitoring monster. several times a day, and back again. With your specialisms including everything and...
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Being a small business owner is tough. Chances are, you have an ever changing market and sky high workload. So juggling, plate spinning and different-hat-wearing skills are essential. Sometimes, you get so caught up in keeping all the plates spinning that you forget to realise, every now and then, we all need a little help. When the lightbulb moment does hit, most small businesses try to solve the...
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Once upon a time, the modest About Us page could only be found in the footer of a website. Its only content, a simple copy and paste of a company’s mission and vision statements. An afterthought. An obligation. A distraction from design. But thank Google, those times have changed and the age of captivating content born. And with it, the simple About Us page transformed from a...
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How to make the most of your Contact Us web page When developing a new website, it’s fair to say that the humble ‘Contact Us’ page probably gets a little sidelined. Relegated to the subs bench, while its snazzy home, product and service page friends get all the creative action. After all, it doesn’t need a lot of time and effort, you just need some basic contact...
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So, you had a great idea and got all excited, using your years of experience to develop a totally awesome product. You launch it and sit back, waiting for the £££’s to come in, but much to your surprise...
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The power of building your reputation through Facebook ads cannot be underestimated. Are you finding that you're spending money on Facebook ads that don't see a return? Perhaps your cost-per-click is equivalent to a nice glass of bubbly? If so, it's time to try another tactic - and it just so happens we have one for you to try! Increasing your profile and taking steps to build...
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Mood boards tell us who you are Whether you're a start-up or a well-established business, it's important that you have a strong brand identity. Not only does it help your customers recognise you, but it also lets them know your personality. Most business owners can already picture the personality of their business, and we're here to turn that vision into a reality. But how do we get it out of...
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Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath. BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...
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How customer segmentation works We know that we seem to harp on about this all the time, but knowing what makes your customers tick really is key to successful marketing. However, with a diverse customer base with different desires and pain points, how can you speak to them all? This is where customer segmentation comes in. By splitting up your audience, you can create marketing campaigns that speak...
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Stop having one-night stands with your clients! Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off. As far as you're concerned, it's love at first sight. But your date is distracted and fickle....
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What is split testing, anyway? Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too. While it's true that the...
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Why don't all well-designed websites convert? So...
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So, what exactly is pay per click? Pay per click, or PPC as we refer to it here, is a type of sponsored online advertising. With pay per click, you can promote your business in search engines or on high traffic websites. It is designed to increase traffic to your website, generate leads, and drive sales. Think about it...
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A Message from our Marketing Director "When I launched DP Marketing Communications, I was working with a small number of people and a few local clients. What started out as a small, modest company, has grown into a large virtual agency. Our team has expanded to over 30. Each brings their own skills and expertise that has increased our offerings to clients. I'm proud of what we've achieved,...
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What makes a great landing page? It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...
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Get the perfect new logo with our top tips When it comes to logo design, many business owners (or aspiring business owners) simply don’t put enough thought into it and hire a low-cost designer without thinking about the importance of brand identity and marketing strategy. After all, how important can a logo be? It just needs to look good doesn’t it? Wrong. It’s massively important! It actually...
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Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...
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Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...
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