Author: Jo Pennell

Branding… We see it everywhere, from logos, colours, font, images, sound and - in some cases - smell. Good branding means your customers can identify you almost anywhere, with any sense. We don’t know about you, but if we smell a Lush store, we're immediately daydreaming of a pink, glittery bath.   BUT here’s the surprise: branding isn’t a competitive advantage, it’s an asset. It can be...

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Customer Segmentation

  How customer segmentation works   We know that we seem to harp on about this all the time, but knowing what makes your customers tick really is key to successful marketing. However, with a diverse customer base with different desires and pain points, how can you speak to them all? This is where customer segmentation comes in. By splitting up your audience, you can create marketing campaigns that speak...

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Stop having one-night stands with your clients!   Getting customer loyalty is a bit like dating on Tinder. You've carefully presented your winning personality to hook in your customer, and your sales pitch has teased them into going on that all-important first date. All that hard work marketing yourself has finally paid off.   As far as you're concerned, it's love at first sight. But your date is distracted and fickle....

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Split Testing Pineapples

What is split testing, anyway?   Split testing, or A/B testing, is a method to increase sales from your marketing activity. Essentially, it means creating multiple versions of your ad, website, or landing page to show your audience. Then, you can identify and use the version that won the most sales for your business (the highest conversion rate). It really is that simple! And it's effective, too.   While it's true that the...

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A Message from our Marketing Director "When I launched DP Marketing Communications, I was working with a small number of people and a few local clients. What started out as a small, modest company, has grown into a large virtual agency. Our team has expanded to over 30. Each brings their own skills and expertise that has increased our offerings to clients. I'm proud of what we've achieved,...

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Online marketing

What makes a great landing page?   It is becoming increasingly common for small businesses to create a residual income through online marketing. One way to do this is to create a landing page or lead page to sell a product or service. We see many business owners who have taken the initiative to create a landing page on their website. Some of them find visitors don't...

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Here at DP Marketing Communications, we absolutely LOVE website design and development. We use marketing intelligence to create you the perfect website, with all the functionality it needs from the get-go, AND give you everything you need to keep your content fresh and up to date. Take a look at some recent websites we've developed for our clients. Just click the image to visit the site...

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Web Maintenance Flyer

Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...

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decisions

Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...

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