Marketing Advice

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Do I need to worry about online security? It’s easy to assume that small businesses aren’t at risk from cyber attacks and security threats. After all, who'd want to target a small business when there are competitors with millions of customers? Sadly, this isn’t the case. Small businesses are at risk of online security breaches and hackers, simply because they are usually an easy target. You...

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decisions

Top 8 Reasons Why Startups Fail Starting a new business venture is exciting, empowering, and incredibly nerve-wracking! Unfortunately, not all startups are successful - in fact, 90% of them fail. Your first year is absolutely crucial for getting everything in place to make your startup business a success. Luckily, recent research by CB Insights gives us the top reasons why startups fail...

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A Social Media Hub through your Website? Allow your creative content blog to turn your website into a social media hub!  Exclusive to DP Marketing Communications, we can offer you ready-to-use software that creates valuable content to push out to your social media channels. Creative content that captures customers Whether your target audience is watching YouTube, Tweeting on Twitter, or reading articles on LinkedIn, your marketing efforts should always start...

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Grow your business with a FREE Marketing Strategy Session     We believe that an effective marketing strategy is the most crucial aspect of growing your business. Even the most unique product or service won't get far if no one knows about it! And without a targeted marketing plan, advertising your business can become very expensive for very little return.   There are a HUGE number of options out there...

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Business mobile app

Show you mean business with a business mobile app Did you know that around 37 million people in the UK own a smartphone, and a third of them reach for their phone within five minutes of waking up? With such a huge audience, it's no wonder businesses are turning to business mobile apps to generate leads, build brand loyalty, and streamline their processes. But why should...

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National Puppy Day

On Social Media Content is King Finding new and exciting things to post on social media all year round can be a big challenge. If you are running a business and managing your social media accounts, it becomes even more difficult. They say that content is king because content is how you are able to engage with new audiences and share information about your brand. However,...

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Keep your business protected You’ve poured blood, sweat, and tears into it.  Spent hours and hours and hours looking at every detail to make it perfect.  You’ve paid experts to make it exactly how you want it to be.  It contains all that you hold dear. Then one night, when nobody is looking, someone breaks in, takes anything of any monetary value and trashes the rest. You are...

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refreshing drink

Spring clean your brand The Spring has Sprung (Hopefully…. Almost – what can we say?  We’re optimists!)!  Out with the old, in with the new – time to evaluate what your branding is saying about you.  Here is a great check list to ensure you are keeping your brand fresh, up-to-date and in the minds of your customers.  It’s always a challenge, but one not to...

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DP MArketing Communications Marketing Funnel image

Marketing what? What is it? Nothing scary!  Don’t worry! Quite simply, a marketing funnel is the set of steps a visitor needs to go through before they can reach the conversion.  Your funnel is the journey a person takes from being part of your target audience, to become a paying a customer. A lovely example that you will be familiar with is Amazon; Visit Amazon.co.uk View a...

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